Blog

May 26th, 2015

164 A_Biz IntelFor businesses that want to track how much traffic their website is receiving, a Google Analytics account is a no-brainer. However, while it’s easy to use this powerful application to measure traffic, how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? Engagement is as important as traffic - follow the four steps below to learn how to track this metric.

How do you measure engagement?

Just because a page receives a large amount of traffic, doesn’t mean it has quality content on it that visitors value. Half of the visitors to your most trafficked blog post or service page can easily bounce within seconds. So to figure out which pages your customers like, you need to measure engagement. And the easiest way to do that is by looking at the amount of time a visitor spends on a page.

Generally speaking, if a visitor is on a page for five minutes or more, they’re likely reading, watching or listening to some form of content you posted. Of course there’s the off chance that maybe he or she took an extended bathroom break after landing on your page or forgot to close it and continued surfing the web in another window. But if a consistent number of visitors are spending several minutes on a given page, you can feel confident that most of them are engaging with the content.

Why does engagement matter?

Simple. The more your visitors engage with your content, the more likely they’ll visit your website again or - even better - become a loyal customer.

You can measure engagement by following these four steps in Google Analytics:

1. Track engagement over a long period of time

We’re not just talking a month or two, but more like years. This will show you which pages are performing best in the long run. To do this, open Google Analytics. Then in the top right corner of the screen, input your date range and then click Apply.

2. Measure all pages

You need to look at time spent on all your pages to see what’s performing best. In the navigation bar to the left of your screen, click on the following in the order below:
  1. Behavior
  2. Site Content
  3. All Pages

3. Compare the average time visitors spend on a page

Under the main graph that displays visitor numbers to your site, you'll see a search box with the word “advanced” next to it. To the right of that, you'll see five buttons. Click on the second button from the right - the Comparison button. To be sure you’re clicking on the correct one, hover your mouse over it and the word “comparison” will pop up.

Slightly below the comparison button and to the left, choose Average time on page as your secondary metric.

4. Mind the Green bars

After you’ve followed the above steps, green bars will appear to the right of some of the pages displayed. The higher the bar, the greater amount of time a visitor is spending on a page.

With this data at your disposal, now you can understand what content your customers find valuable - and then focus on creating more of it.

Want to know more about how to gain valuable insights from your business data? Give us a call today.

Published with permission from TechAdvisory.org. Source.

May 25th, 2015

HealthcareIT_May25_AHealthcare institutions today are increasingly opting for mobile devices to increase their employees’ productivity and collaboration, and to deliver better patient care and customer service. Yet the benefits come with the potential risks of data breaches and threats. Without proper security measures in place, hackers could steal patients’ healthcare data and use it for personal gains. Protecting patients’ information is a must for your healthcare organization - here’s how you can secure healthcare data.

Encrypt data

Data encryption stops hackers in their tracks of stealing information. When you set up connected device systems with service providers, whether it’s cloud systems or data transfer channels, make sure that data traffic of the device and its software application is encrypted when communicating your institution’s private networks and those of your outsourcing providers’. Personal healthcare information can be compromised during the collection and transmission processes. Encrypt data to protect information from being stolen.

Protect passwords

When setting up a system, connected devices are automatically deployed with default usernames and passwords, most of which are all too familiar for attackers. After setup is complete and before critical information is collected and transmitted, you should change the password immediately. Also, the connected device network shouldn’t be configured in a way that exposes authentication credentials in your institution’s network.

Authorize devices

Privacy protection can be strengthened by securing device and authorizing permissions. The devices should be configured to prevent data from being accessed or removed by all others except the authorized device holders. Restrict devices from accessing data beyond its intended operation, and set up permissions so that the generated data can only be accessed by an authorized person with a need to handle the information.

Inspect personnels

One of the loopholes in healthcare data security lies in employees. Former employees - both of your healthcare institution, vendors and its subcontractors - can be the source of unauthorized disclosure. Check for potential data breaches regularly, detect and repair the damage before it spreads. Additionally, issue security policies and watch over your current employees to ensure good personnel practice. This is especially important at the network administrator level, since that manager holds the key to your healthcare data.

As a healthcare business owner you should enter into agreements with your IT service provider to ensure the connected devices and network system is up-to-date and protected by multiple layers of security.

If you want to learn how to protect your healthcare institution from hackers, get in touch with us today - our cybersecurity experts are on hands to help.

Published with permission from TechAdvisory.org. Source.

May 25th, 2015

164_Biz V_AAs a small or medium sized business owner, you likely have your hands full. Between managing your staff, looking for growth opportunities and keeping clients happy, you probably have little time to dedicate to new technology purchases. Being so busy, it can be easy to make a mistake when choosing an IT solution. That’s why we’ve compiled a list of common IT investment missteps that every business owner needs to avoid.

Investing in the newest technology instead of the best fit

It’s the job of every marketer to make you believe the newest technology on the market will resolve all your problems. And while the latest cloud or virtualization offering is likely to make things better for many individuals and organizations, it isn’t going to work for everyone.

Don’t let the flash and hype of a new product deceive you. Take the time to think about the results you’re trying to achieve with technology. Make a list of them, and when you’re done match those criteria with the product that fits. Any good IT provider will be happy to serve as your consultant to ensure you make the best choice.

Believing everything will magically work together

As technology evolves, it is inevitably becoming simpler to use. Consumers want user friendly products and solutions that are easy to implement, and nowadays that’s what they’re getting - at least most of the time. Because of this belief that all products are going to be plug-and-play, many business owners hold the misguided assumption that any new technology they implement is automatically going to synchronize with their other IT. It is simply not true.

Though many technologies are compatible with one another, your business is taking a big risk - that could result in massive downtime and wasted money - if you implement a new tool that doesn’t integrate well into your current system and workflow. Be smart, do some research or consult with an IT professional before making a purchase.

Assuming your team doesn’t need support and training

Now that you’ve found the perfect fit technology and you’re sure it will integrate into your current IT setup, you go ahead and purchase it. You let out a sigh of relief as you kick back and let your sparkly new IT solution power your company to new levels of success and profits in a SMB “happily ever after” fantasy. Sound too good to be true? That’s probably because it usually is.

Don’t forget that not all of your employees are going to instinctively know how to use the new technology. Consult with your IT provider to see if they offer support and training. If not, you may want to look elsewhere or find an alternative solution before you buy.

Forgetting to create a budget

More and more IT solutions are packaged with pay-as-you-go monthly pricing. While this is a great way to help you avoid large upfront capital investment, if you implement too many different technologies too fast - and without thinking about the recurring costs - you could quickly run out of money before having properly created a complete technology platform.

Think about what you’re comfortable spending on IT before you open your wallet. Do some research, and either draft a budget on your own or acquire the assistance of a consultant to help you along.

Failing to get staff input

It’s wise to consult with the employees who will be using the new technology you implement, on a daily basis. It’s even wiser to do it before you purchase it.

The truth is that not all of your employees may be on board with the new product. They may actually even know some downsides to it you weren’t aware of. Regardless, it’s smart to consult with them beforehand, or you may find yourself in a constant fight getting them to adopt it.

Need to consult with an IT professional to create a complete technology solution for your business? We’re happy to serve you in any way possible.

Published with permission from TechAdvisory.org. Source.

May 21st, 2015

164_Office_AIts release is still months away, but there’s reason to get excited about Office 2016. The latest version of Microsoft’s classic application package is adding new features designed specifically for today’s modern workforce, who are more mobile and collaborative than any generation before. Here are four of these head-turning features that are changing the way we use Office applications.

Cloud focus for Outlook attachments

Microsoft knows that sharing attachments amongst co-workers and teams can be a hassle. With many collaborators still sharing documents and files the old fashioned way - attaching it to an email and then sending to others - it’s easy for users to get confused and send an incorrect or outdated version.

To solve this problem, Microsoft is gently nudging us to use the cloud. Now when you add an attachment to an email, you’re now asked if you’d also like to share a link to a file on your OneDrive, OneDrive for Business or SharePoint account.

Showcasing easy ways to use Office better

If you’re like most people, you probably aren’t using Office to its full potential. And who can blame you? Between Word, Excel, PowerPoint and more, there are literally hundreds of features and tools you can use - if only you had the time to discover them all.

To help you get the most out of Office, Microsoft has now added a Tell Me box in the top center of your program title bar. This tool gives you an easy way to get questions answered. For example, if you want to project your desktop screen to a second monitor or create a graph in Excel, simply type your question into the Tell Me box and Microsoft will find the answers that most closely fit your search criteria.

Sway

Look out PowerPoint, here comes Sway - the new, hipper Office application that makes creating fluid, stylish presentations easy. With Sway, you can now gather content from various sources across the web, and then easily organize it into a presentation that can be viewed on a smartphone, laptop, iPad or other device.

What makes Sway more exciting than PowerPoint is in the process of gathering content: simply drag files, photos or video from YouTube, OneDrive and various social networks into the app. Once you have your content, you can easily organize it and adjust your design to create a unique look and feel for your presentation.

Better Data Protection

With Office 2016, Microsoft has raised the bar for data security. Now administrators can set and enable Data Loss Protection policies for Word, Excel and PowerPoint.

Unlike in older versions of Office, administrators now have a range of security options at their disposal. For example, they can prevent data from being copied and pasted outside of Office 2016 applications, restrict files from being sent to certain individuals, and implement file-level encryption for Word, Excel and Outlook.

Want to learn more about Microsoft Office 2016? Have questions about other Office products? Give us a call.

Published with permission from TechAdvisory.org. Source.

May 14th, 2015

WindowsNews&Tips_May14_AWindows 8 was a disappointment. The user interface was too complex for general users and many critics were not impressed with Windows 8’s features. And so Microsoft plans to leave the Windows 8 blunder behind and move on to Windows 10. Numerous changes have been made and new features added to Microsoft’s new flagship operating system. Here are the top features that Microsoft hopes will be enough to regain its reputation and clients’ confidence.

Microsoft Edge

Windows 10 comes with a new Internet browser called Microsoft Edge. Formerly named Project Spartan until around three months ago, Edge is officially a replacement for the aging Internet Explorer. Edge allows you to add notes, while accessing web pages, for future reference. It also comes with a new reading mode that removes all the other distracting elements of a web page and leaves you with just the text. This allows for a good reading experience, not to mention faster loading time.

Cortana

Cortana is Microsoft’s personal assistant and the rival to Apple’s Siri. When Cortana first arrived in preview versions of Windows 10, there were several bugs and compatibility issues. But Microsoft has been working hard to address these. Just like on Windows Phone devices, you can interact with Cortana using either text or natural voice queries. Cortana can perform many basic tricks and tasks, such as taking notes, scheduling meetings, setting alarms, calling people on Skype, and playing music. She can also scour your computer, OneDrive account, and even your business network to find files based on your input.

Continuum

Windows 10’s Continuum feature is designed to make the OS work seamlessly on hybrid desktop and tablet devices. Users are able to switch between touch and desktop modes, depending on the device they’re using. When you unplug your keyboard and mouse, a small popup will appear asking whether Windows should switch to tablet mode. Once tablet mode is enabled, all the windows on the desktop will immediately go to full screen. On the other hand, if you plug in a keyboard and mouse, Windows 10 will launch another pop-up asking whether you wish to return to desktop mode. Another impressive feature of Continuum is the ability to connect your Windows Phone with a PC, essentially turning your smartphone into a pocket-friendly desktop.

Start Menu

The absence of the the Start menu in Windows 8 caused dissatisfaction among most Windows OS fanatics. Microsoft won’t make the same mistake twice. And so the Start menu will be returning to Windows 10 at the front and left of the home screen. When opened, the menu splits into two columns - one the traditional list of programs, the other app-style icons. A universal search function has been added to the Start menu, making for easier file browsing.

Windows 10 is made first and foremost for desktop users, whereas its predecessor Windows 8 was aimed at mobile and touchscreen devices. Microsoft has hinted that Windows 10 will be launching in late July 2015, available in 190 countries and 111 languages.

If you’re looking to incorporate Windows OS into your business, contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

May 13th, 2015

164_Security_AWhile many IT providers often tout the revolutionary benefits of the cloud, very few address the security aspect of it. But the fact of the matter is that when you’re using a cloud service, you’re moving information out of your hands and into those of a third party. So doesn’t it make sense to take precautions? Dropbox alone has previously had the accounts of nearly seven million users hacked. That being said, it’s wise to take precautions and ask the right questions of a cloud computing provider. That’s why we’ve compiled a list of actions you can take to ensure security when you're in the cloud.

The cloud is playing more and more of a significant role in business. Yet, as more companies jump on the bandwagon, very few of them seem to be taking cloud security seriously. According to a recent survey, the "Security of Cloud Computing Users Study" , only 50 percent of those surveyed had investigated the security of the cloud services they used.

To ensure you put in place proper security measures when beginning your cloud venture, here are five actions every small business owner should take.

Ask your IT provider what cloud security policies they have in place - this is probably the single most important security measure you can take. Find a trusted IT provider and have a candid conversation with them about their cloud security policies.

Ask where the location of the physical cloud servers are - when you have “the conversation”, don’t forget to ask about this. Believe it or not, some cloud servers may not even be stored in your own country. Wherever they are, it’s wise to make sure they’re located in a safe data center area with proper security afforded to them.

Create unique usernames and passwords - your login credentials represent one of the cloud’s main security vulnerabilities. Take the time to come up with a better password than “12345” or “football.”

Use industry standard encryption and authentication protocols - IPsec (Internet Protocol Security) is a reliable technology choice.

Encrypt data before it’s uploaded to the cloud - whether you do it yourself or your cloud computing provider does it for you, this is a must to ensure security.

When it comes to trusting the security of a cloud service provider, transparency is key. The provider should take security seriously, be able to explain their security policies clearly, and be willing to answer any questions. If they can’t do one of these, it’s a clear sign of a red flag.

Are you ready to talk cloud security and transition your business into the cloud? Call us today. We’re happy to answer all your questions.

Published with permission from TechAdvisory.org. Source.

Topic Security
May 12th, 2015

BusinessIntelligence_May12_AMost companies measure and gauge their performance and success by analyzing data. And the fact that we humans are visual creatures means our ability to interpret visual data tends to be far greater than with written words. This is the reason most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand. Dashboards have become a critical part of any analytics process. Here are some common uses of dashboards across various business functions.

Marketing insights

The marketing department in an organization typically analyzes a significant amount of data from various channels. Whether the purpose is to forecast monthly sales, predict trends, or build marketing strategies, marketing officers need to compare, sort, and analyze raw data in order to present it in an understandable format using dashboards. Once raw data has been polished into meaningful information and presented to business executives, key decision makers are able to make choices based on that information.

Tracking sales opportunities

Sales dashboards are perfect for tracking various products and services throughout their lifecycle. With sales dashboards, you can identify sales opportunities by monitoring top-selling products and comparing the growth in revenue on a periodical basis. The implementation of sales dashboards eliminates the need to spend hours manually entering data and preparing sales reports, spreadsheets, charts, and manual data.

Social media management

There’s more to social media management than posting regularly on your business’s social media accounts. And in most cases, the default dashboard offered by your social media platform doesn’t give you a deep insight into your social media campaigns. What’s more, managing multiple social media accounts can quickly become a cumbersome process since you have to use several login credentials. That’s where dashboards come in. You can manage your accounts all at once through a comprehensive social media dashboard, saving you valuable time and effort.

Financial reports

Presenting financial data is so complex that, if not handled by competent employees, will often lead to misinterpretation and misunderstanding of critical data. Dashboards make creating financial reports much easier, and financial analysts can take advantage of dashboards to display sensitive data in a comprehensible graphical format - be it customer invoices, progress toward revenue goals, or business expenses.

Project collaboration

Businesses of all sizes require their employees to collaborate on projects, whether it’s on-site or online. Project supervisors need to get their teams together, in order to give them an insight of the projects’ requirements, deadlines and responsibilities, and to learn about the projects’ progress. With the help of project collaboration dashboards, members will see the complete workflow of the project, allowing for a more efficient and collaborative working environment.

Dashboards can truly take away the complications of presenting complex business data. If you’re looking to implement business intelligence tools to simplify your company’s data analysis process, drop us a line today and we can help.

Published with permission from TechAdvisory.org. Source.

May 11th, 2015

HealthcareIT_May11_AWe are living in an age where technology is transforming every aspect of the way we live. Perhaps the most important area in which innovations are making a huge impact is the healthcare industry. Healthcare institutions are leveraging technology to drive better medical practices, increase access to information, and improve the overall patient experience. Here are some tech trends we can expect in today’s healthcare operations.

Health information exchange

Electronic Health Information Exchange (HIE) allows doctors, nurses, pharmacists, other healthcare providers and patients to access and share a patient’s medical information through a secured network. HIE systems facilitate the efforts of physicians to meet high standards of patient care. They also cut medical expenses on information transmission, including physical mailing of patient records, manual printing, scanning and faxing of documents, and phone bills.

3D printing

As 3D printing technology evolves, its medical uses are becoming increasingly apparent. It could assist in the development and manufacture of medical devices, such as prosthetic limbs and other body parts, and fluidic modeling. Professional 3D printers allow doctors to plan complex surgery by converting the patient’s bone structure, blood vessels and internal organs into a 3D-printable digital file that can be manipulated and studied beforehand. It is therefore likely that 3D printed medical and surgical guides will become a standard procedure for several operations, including heart surgery, knee replacements, cranial implants, hip operations, and many more.

Telemedicine

Telemedicine makes it possible for patients to connect with doctors using mobile devices and video-calling applications. It implements a variety of communications media, ranging from teleconferencing to image sharing and patient monitoring, to provide better medical services to patients. It is considered a cost-effective approach to treating health conditions including diabetes, hypertension, and sleep apnea - physicians could monitor a patient’s condition and proceed to treatment immediately when something is wrong.

E-prescriptions

Doctors having to manually write prescriptions for patients is now a thing of the past for a growing number of healthcare providers. With the introduction of e-prescriptions, doctors are able to enter a prescription directly into the computer. The prescription is then transferred to a local pharmacy’s store. E-prescriptions are fast and reliable, sending information to the pharmacy through a private, secure, and closed network, before you have even left your doctor’s office.

Cloud computing

Researchers are taking advantage of the cloud by virtualizing massive amounts of healthcare data. Doctors can transition paper medical records to a digital format and store them in the cloud, allowing for easier access and analysis. With the cloud, patients are granted access to their medical information and doctors are able to see a more complete picture of a patient’s medical history.

Tech trends in healthcare are rapidly moving forward, and it’s important for healthcare institutions to keep up with the ongoing changes to provide better clinical services. For more information on how to implement technology into your healthcare business, get in touch today.

Published with permission from TechAdvisory.org. Source.

May 5th, 2015

164_BizV_AFor many businesses, social media is the the wild frontier of marketing. More and more companies are jumping on the bandwagon but it can seem a lawless place. This is why many newcomers tend to waffle around with no clear strategy and call it quits if they're not making fast progress. But while it's true that social media can seem challenging when you’re first getting started, it pays dividends if you're willing to put in a little time and effort. This is why we’ve put together some practical tips that will help you measure your social media ROI more easily.

Why it’s difficult to track social media ROI

The reason many business owners find it difficult to track social media ROI is because they don’t understand the purpose of the platforms from the perspective of traditional marketing. It's all too easy to expect immediate payoffs and profits, not to mention increased business. But while social media itself moves and changes fast, businesses should remember it still takes time to increase brand recognition, build relationships and enhance a company's reputation, whatever the platform. It is brand recognition that produces more sales in the long run. So don't lose heart if you are not making progress in the first couple of months. If you play the longer game, you'll enjoy more success.

So how do you measure ROI?

It comes down to tracking everything you can, including:
  • Online purchases
  • Online contact forms
  • Video views
  • E-book Downloads
  • Social interactions (this includes Facebook likes, Twitter follows and more)

To track these, you can use any or all of the three methods below.

Tagging Urls

Tagging a URL is basically adding a “tag” or more characters/words to the end of the original URL. Below are two examples of a normal URL and tagged URL:

Normal URL: www.AllstarIT.com/harddrive.html.

Tagged version of the same URL: www.AllstartIT.com/harddrive.htm?utmcampaign=BannerAdharddriveAd&utm_small=BannerAd

Adding this tag allows you to easily track which of your social media campaigns are producing the desired results. Without doing this, you run the risk of of all your social media visitors being recognized as organic, rather than ones that have come from a specific campaign or strategy you’re implementing. An excellent tool to build your unique URL is Google’s URL builder.

Google Analytics

This is the most obvious strategy for tracking your social media campaigns, and Google has long been the market leader in tracking the success of online marketing. A Google Analytics account can be set up in a matter of minutes, and then makes it easy to track your campaigns. Go to Acquisition and then check All Referrals. Here you’ll see where people are discovering your site - be it a Google organic search or social media network.

Call Tracking

Call tracking is often used to track the ROI from Facebook ad campaigns, though it can also be used on other social media platforms. This tactic allows you to measure how many phone calls you are getting from your customers on social media sites.

To do this you list a different phone number on a particular social media page than on your business website. For example, if the number listed on your business website is 763-984-6577, you instead list 763-984-6555 for the social media page you’re tracking. By seeing how many people call the number listed on the social media page, you’ll gain a better understanding of how effective that particular page or ad is. If it’s effective, you’ll know to use whatever methods are working from this page or ad in your other social media efforts.

Want more ideas on how to measure social media ROI or to get more value out of your IT investments? Get in touch today.

Published with permission from TechAdvisory.org. Source.

May 4th, 2015

BusinessContinuity_May4_AIn today’s business world, companies with a business continuity plan (BCP) are more likely to survive a disaster than those that don’t have one. There are several components to consider when it comes to planning a BCP, some of which are more important than others and must be included in order for a BCP to be successful. If you’re looking to create a BCP, or already have one in place but aren’t convinced of its efficiency, check out these must-read principles.

Backup strategies are tested regularly

Most businesses nowadays, if not all, employ technological tools to assist in managing their everyday business operations. As a result, a massive amount of data is stored on their on-site servers. Should a disaster strike, all valuable information would be damaged or lost. Backup plans are advisable, of course, but even these are useless without regular check-ups and testing. You’ll want to verify that your backups include all of your company’s strategic data, and that they are fully functional in the event of a disaster.

All employees are involved

Your employees are the essence of your business. They help drive your business forward, and therefore each and every one of them needs to understand the essentials of your business continuity plan. Schedule a meeting with each department, outlining everyone’s role in the plan, then revise the plan again with the whole company. Make sure everyone has a part to play in order to avoid having some employees feeling left out. Be sure to also let your employees know that they are your most valuable assets, and that you’re willing to help them in any way you can during a disaster, whether it’s encouraging them to prepare an emergency plan for their families or allowing them to work remotely from home if necessary.

Identify and prioritize critical functions

What are your company’s greatest strengths? A good business continuity plan exposes your most important business functions. All inventories and resources related to those functions must be accurate and created in advance. But sometimes, determining truly critical functions can be a real challenge - and incorrect assumptions can cripple the whole BCP, so this needs to be addressed in the early stages of planning. Once you’ve identified your critical business functions, you’ll be able to continue your business operations smoothly, even if not quite normally, during a disaster.

Succession plans exist for key employees

This is one of the most often overlooked aspects in a business continuity plan. Key employees are the life and soul of a BCP, usually having the knowledge and expertise that precede the plans on paper. Are you able to execute the plan if your key employee is missing? Do a simple test without your key members. Put an alternative candidate in charge of the situation and forbid the key employee from participating and giving direct instructions. Assign alternates for each part of a BCP, and ask them to perform disaster recovery functions in place of key employees. Having two people to count on is always better than one!

Having a BCP is one thing, but having one that actually works well is something you should strive to achieve. If you’re planning to implement a business continuity plan in your company, contact us today and we can help.

Published with permission from TechAdvisory.org. Source.